{"id":21882,"date":"2025-01-31T03:07:19","date_gmt":"2025-01-31T03:07:19","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-9-2-silver-red-bull"},"modified":"2025-01-31T03:07:19","modified_gmt":"2025-01-31T03:07:19","slug":"icma-15-category-1-9-2-silver-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-9-2-silver-red-bull","title":{"rendered":"ICMA 15 Category 1.9 2. Silver Red Bull"},"content":{"rendered":"<p><div id=\"attachment_21243\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21243\" class=\"size-full wp-image-21243\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21243\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Steiermark \u201eHerz drauf\u201c<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: Steiermark Tourismus<br \/>\nICMA Award: Silver<\/p>\n<p>Steiermark Tourismus und Red Bull Media House stellen die sch\u00f6nsten Urlaube im Gr\u00fcnen Herz \u00d6sterreichs vor. Sch\u00f6n, sch\u00f6ner, Steiermark! <\/p>\n<p>In der \u201eHerzdrauf\u201c-Kampagne pr\u00e4sentiert das Red Bull Media House im Auftrag von Steiermark Tourismus die sch\u00f6nsten Seiten der elf steirischen Urlaubsregionen mitsamt der Chance auf einen eigenen, unvergesslichen Traumurlaub in der Steiermark.<\/p>\n<p>Umfang der Arbeiten: unter anderem Reportagen von Urlaubstagen in den steirischen Regionen, Portraits von Personen und Betrieben aus den Regionen, ein Urlaubs-Quiz <\/p>\n<p>Webseite: www.herzdrauf.steiermark.com<\/p>\n<p>Jury Statement<br \/>\nKonzept: Elf Regionen werden in Text und Bild ausf\u00fchrlich vorgestellt. Insgesamt sehr gute thematische Auswahl mit sehr authentischen Fotos. Ein Highlight ist das Gewinnspiel, bei dem Fragen zu jeder Region gestellt werden. <\/p>\n<p>Funktionalit\u00e4t: Sehr gute intuitive Navigation \u00fcber eine seitliche Menuleiste und ein waagerechtes Menu am Fu\u00df der Website. <\/p>\n<p>Insgesamt<br \/>\nDer Name der Website \u201eHerzdrauf Steiermark\u201c ist eine sehr gute Idee. Sehr charmant: die Herzform auf der Startseite mit dem hinterlegten Foto.<\/p>\n<\/div>\n<\/p><\/div><div id=\"attachment_21245\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21245\" class=\"size-full wp-image-21245\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21245\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21247\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21247\" class=\"size-full wp-image-21247\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21247\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21249\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21249\" class=\"size-full wp-image-21249\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.9_2_Red_Bull_1.4-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21249\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21242,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[593,617],"einreicher":[503],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21882","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-09-custom-b2c-online","kategorie-1-9-customer-magazines-b2c-online","einreicher-red-bull","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21882"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21242"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21882"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21882"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21882"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21882"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21882"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21882"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21882"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}