{"id":21891,"date":"2025-01-31T03:07:13","date_gmt":"2025-01-31T03:07:13","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-6-1-gold-attacke-werbegentur"},"modified":"2025-01-31T03:07:13","modified_gmt":"2025-01-31T03:07:13","slug":"icma-15-category-1-6-1-gold-attacke-werbegentur","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-6-1-gold-attacke-werbegentur","title":{"rendered":"ICMA 15 Category 1.6 1. Gold Attacke Werbegentur"},"content":{"rendered":"<p><div id=\"attachment_21219\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21219\" class=\"size-full wp-image-21219\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21219\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Flaschenpost \u00b7 Hugo FroschLookbook 24\/25<br \/>\nAgentur: Attacke Werbeagentur GmbH<br \/>\nKunde: Hugo Frosch<br \/>\nICMA Award: Gold <\/p>\n<p>Die Idee der ATTACKE Werbeagentur aus Ulm? Aus der schn\u00f6den W\u00e4rmflasche ein Lifestyle-Produkt zu machen, das jeder haben will. Und jeder jederzeit mitnehmen kann. <\/p>\n<p>Daf\u00fcr haben wir uns Testimonials gesucht, die optisch mit W\u00e4rmflaschen erstmal gar nichts zu tun haben. T\u00fcrsteher, Surfer. Wandernde, FKK und F\u00f6rster. Um mit Erwartungen zu brechen. Im authentischen Stil wurden die Models fotografiert und modern in Szene gesetzt. Oftmals nehmen die Bilder eine gesamte Doppelseite ein. <\/p>\n<p>Das Lookbook ist modular aufgebaut. Einerseits wirkt es imagebildend beim Endkunden. Andererseits erreichte es anschlie\u00dfend im gro\u00dfen Format Eink\u00e4ufer von Apotheken und Handelsketten in ganz Deutschland. <\/p>\n<p>Jury Statement<br \/>\nBei den meisten Menschen sind W\u00e4rmflaschen unzertrennlich mit Taschent\u00fcchern und Sch\u00fcttelfrost und dem eigenen Zuhause verkn\u00fcpft. Doch im Hugo Frosch Lookbook \u201cFlaschenpost\u201d zeigt die W\u00e4rmflasche, was sie alles kann und wie flexibel sie einsetzbar ist.<\/p>\n<p>Im Katalogteil werden die unterschiedlichen Formen von W\u00e4rmflaschen pr\u00e4sentiert. Hugo Frosch ist auf diesem Gebiet extrem kreativ. W\u00e4rmflalsche im Pullover, W\u00e4rmflasche sieht aus wie eine Schildkr\u00f6te oder ein Fuchs und last but not least die W\u00e4rmflasche in Herzform. Besonders heimelig.<\/p>\n<p>Insgesamt<br \/>\nWann im Leben braucht man eine W\u00e4rmflasche? Hugo Frosch setzt neue Ma\u00dfst\u00e4be f\u00fcr die Pr\u00e4sentation in Bild und Text. Alles au\u00dfer gew\u00f6hnlich.\n<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21221\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21221\" class=\"size-full wp-image-21221\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21221\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21223\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21223\" class=\"size-full wp-image-21223\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21223\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21225\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21225\" class=\"size-full wp-image-21225\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.6_1_Attacke_Werbegentur_1.4-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21225\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21218,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[533],"einreicher":[514,604],"award":[497],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21891","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-6-print-catalogues","einreicher-attacke","einreicher-attacke-werbegentur","award-1-gold","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21891"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21218"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21891"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21891"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21891"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21891"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21891"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21891"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21891"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}