{"id":21896,"date":"2025-01-31T03:07:09","date_gmt":"2025-01-31T03:07:09","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-4-1-gold-axel-springer"},"modified":"2025-01-31T03:07:09","modified_gmt":"2025-01-31T03:07:09","slug":"icma-15-category-1-4-1-gold-axel-springer","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-4-1-gold-axel-springer","title":{"rendered":"ICMA 15 Category 1.4 1. Gold Axel Springer"},"content":{"rendered":"<p><div id=\"attachment_21191\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21191\" class=\"size-full wp-image-21191\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21191\" class=\"wp-caption-text\"><div class=\"auto-caption\">Home of Bosch \u00b7 GR \u2013 Global Real Estate 2023<br \/>\nAgentur: Axel Springer Corporate Solutions<br \/>\nKunde: Robert Bosch GmbH<br \/>\nICMA Award: Gold <\/p>\n<p>Die Abteilung \u201eGlobal Real Estate\u201c der Robert Bosch GmbH erstellt j\u00e4hrlich eine Dokumentation \u00fcber abgeschlossene Bauvorhaben. Der Bericht umfasst detaillierte Kennzahlen und Beschreibungen der realisierten Projekte sowie einen Magazinteil mit informativen Reportagen und Infografiken. Zum Abschluss pr\u00e4sentiert der Report eine \u00dcbersicht der wichtigsten Abteilungskennzahlen. <\/p>\n<p>Seit 2023 wird die Dokumentation sowohl als Print- als auch als Online-Ausgabe in Deutsch und Englisch ver\u00f6ffentlicht. Das hochwertig produzierte A4-Magazin hat einen Umfang von 50-70 Seiten und spricht sowohl Bosch-Mitarbeitende als auch die interessierte \u00d6ffentlichkeit an. <\/p>\n<p>Website: www.homeofbosch.com <\/p>\n<p>Jury Statement<br \/>\nKonzept: Es gibt sehr gute thematisch kontrastierende Ans\u00e4tze. <\/p>\n<p>Beispiel 1: \u201eMeilensteine \u2013 Die f\u00fcnf wichtigsten Dinge, die wir 2023 erreicht haben\u201c sind ein gelungener emotionaler Einstieg in die Berichtsdokumentation. <\/p>\n<p>Beispiel 2: Der Artikel \u201eAuf neuen Pfaden\u201c zeigt die Weiterentwicklung des Unternehmens zu einem global Player. Dabei kommen Mitarbeiterinnen und Mitarbeiter aus aller Welt zu Wort. <\/p>\n<p>Beispiel 3: Weltweite Aktivit\u00e4ten werden sehr \u00fcbersichtlich pr\u00e4sentiert. Landkarte, Fotos, Grundrisse sind Stichworte. Dadurch wird ein sehr guter Einblick in die weltweiten Bauaktivit\u00e4ten des Unternehmens gegeben. <\/p>\n<p>Insgesamt<br \/>\nGelungene Mischung aus emotionaler Ansprache der Nutzer und Fakten \u00fcber globale Bauvorhaben des Unternehmens.<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21193\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21193\" class=\"size-full wp-image-21193\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21193\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21195\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21195\" class=\"size-full wp-image-21195\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.4_1_Axel_Springer_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21195\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21190,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[529],"einreicher":[498],"award":[497],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21896","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-4-annual-reports","einreicher-axel-springer","award-1-gold","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21896"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21190"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21896"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21896"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21896"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21896"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21896"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21896"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21896"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}