{"id":21898,"date":"2025-01-31T03:07:06","date_gmt":"2025-01-31T03:07:06","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-3-3-bronze-ryze-digital"},"modified":"2025-02-04T07:57:11","modified_gmt":"2025-02-04T07:57:11","slug":"icma-15-category-1-3-3-bronze-ryze-digital","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-3-3-bronze-ryze-digital","title":{"rendered":"ICMA 15 Category 1.3 3. Bronze RYZE Digital"},"content":{"rendered":"<div id=\"attachment_21177\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21177\" class=\"size-full wp-image-21177\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21177\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: airmail<br \/>\nAgentur: RYZE Digital<br \/>\nKunde: Diehl Aviation<br \/>\nICMA Award: Bronze<\/p>\n<p>Diehl Aviation stand vor Herausforderungen bei seinem Mitarbeitermagazin \u201eairmail\u201c. Die Relevanz der Themen, der Bezug zur Unternehmensstrategie und das Layout waren unzureichend. Darum wurde eine Neugestaltung gemacht.<\/p>\n<p>Gemeinsam mit der Agentur RYZE wurde ein neues Konzept entwickelt, das strategische Themen, Wissenstransfer und die Identifikation der Mitarbeitenden in den Fokus r\u00fcckt. <\/p>\n<p>Das Magazin wird in vier Sprachen angeboten, n\u00e4mlich Deutsch, Englisch, Franz\u00f6sisch und Ungarisch, um die \u00fcber 5.000 Mitarbeitenden weltweit zu erreichen. <\/p>\n<p>Jury Statement<br \/>\nKonzept: Feste Rubriken strukturieren das Heft. Dabei werden Worte aus der Aviation benutzt: Check-in f\u00fcr aktuelle Themen, In Flight f\u00fcr das Titelthema, Briefing f\u00fcr Strategieupdates, Traffic Control  f\u00fcr Branchenthemen und Crew f\u00fcr pers\u00f6nliche Geschichten.<\/p>\n<p>Cover und Coverstory: Das metallische Blau und die technisch-k\u00fchle Atmosph\u00e4re des Cover-Fotos treffen den Arbeitsalltag der Mitarbeiterinnen und Mitarbeiter sicher sehr gut. Es ist sehr konsequent, das Motiv auch im Innern einzusetzen.<\/p>\n<p>Typografie\/Layout: Die Schrift Proxima Nova ist die passende Wahl f\u00fcr die Inhalte dieses Magazins. Das Blau als dominierende Farbe ist ebenfalls sehr gut. Das dreispaltige Layout gibgt die n\u00f6tige Flexibilit\u00e4t. <\/p>\n<p>Insgesamt<br \/>\nSehr guter konzeptioneller Ansatz. Angemessene Typografie und Layout zum Thema Aviation. Das Magazin wirkt exakt, technisch, k\u00fchl und zielgruppen-orientiert.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_21179\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21179\" class=\"size-full wp-image-21179\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_3_RYZE_Digital_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21179\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21176,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[521,611],"einreicher":[588],"award":[501],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21898","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-3-employee-media","kategorie-1-3-employee-media-print","einreicher-ryze-digital","award-3-bronze","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21898"}],"version-history":[{"count":1,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21898\/revisions"}],"predecessor-version":[{"id":22328,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21898\/revisions\/22328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21176"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21898"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21898"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21898"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21898"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21898"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21898"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21898"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}