{"id":21901,"date":"2025-01-31T03:07:04","date_gmt":"2025-01-31T03:07:04","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-3-2-silver-red-bull"},"modified":"2025-01-31T03:07:04","modified_gmt":"2025-01-31T03:07:04","slug":"icma-15-category-1-3-2-silver-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-3-2-silver-red-bull","title":{"rendered":"ICMA 15 Category 1.3 2. Silver Red Bull"},"content":{"rendered":"<p><div id=\"attachment_21165\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21165\" class=\"size-full wp-image-21165\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21165\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Unter uns<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: \u00d6BB \u2013 \u00d6sterreichische Bundesbahn<br \/>\nICMA Award: Silver <\/p>\n<p>Gemeinsam mit der \u00d6sterreichischen Bundesbahn \u2013 \u00d6BB \u2013 wurde \u201eDas Magazin f\u00fcr das Team der \u00d6BB\u201c entwickelt, wie es im Untertitel hei\u00dft. <\/p>\n<p>Zus\u00e4tzlich zu diesem neu gestalteten Printprodukt wurden viele der erstellten Inhalte ins Intranet gehoben und auch \u00fcber Social Media sowie interne digitale Kan\u00e4le verl\u00e4ngert. Die Auflage liegt bei 85.000 St\u00fcck.<\/p>\n<p>Jury Statement<br \/>\nDie Mitarbeiterinnen und Mitarbeiter werden authentisch in der Arbeitsumgebung fotografiert. Spannende Schriftkontraste beim Titel und bei den Headlines im Inneren sorgen f\u00fcr ein unverwechselbares Design.<\/p>\n<p>Das Coverthema Sicherheit wird ausf\u00fchrlich dargestellt und visuell angemessen sowie ohne \u00dcbertreibung oder Dramatisierung pr\u00e4sentiert. Die Coverstory ist ein sehr gutes Beispiel f\u00fcr das Gesamt-Layout. Die rote Linie ist ein gelungenes visuelles Element.<\/p>\n<p>Insgesamt<br \/>\n\u201eUnter uns\u201c wird sehr professionell gemacht. Mitarbeiterinnen und Mitarbeiter werden sehr authentisch abgebildet. Das Layout ist aufgelockert, modern, zeitgem\u00e4\u00df.<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21167\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21167\" class=\"size-full wp-image-21167\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.3_2_Red_Bull_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21167\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21164,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[521,611],"einreicher":[503],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21901","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-3-employee-media","kategorie-1-3-employee-media-print","einreicher-red-bull","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21901"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21164"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21901"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21901"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21901"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21901"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21901"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21901"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21901"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}