{"id":21914,"date":"2025-01-31T03:06:55","date_gmt":"2025-01-31T03:06:55","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-22-3-bronze-axel-springer"},"modified":"2025-01-31T03:06:55","modified_gmt":"2025-01-31T03:06:55","slug":"icma-15-category-1-22-3-bronze-axel-springer","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-22-3-bronze-axel-springer","title":{"rendered":"ICMA 15 Category 1.22 3. Bronze Axel Springer"},"content":{"rendered":"<p><div id=\"attachment_21457\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21457\" class=\"size-full wp-image-21457\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21457\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Perspektiven<br \/>\nAgentur: Axel Springer Corporate Solutions<br \/>\nKunde:<br \/>\nICMA Award: Bronze<\/p>\n<p>Unter dem Titel \u201eFlutalarm\u201d besch\u00e4ftigte sich das Magazin mit den Berichtspflichten, mit denen Unternehmer in Deutschland und Europa \u00fcberflutet werden. Wie problematisch dies f\u00fcr Unternehmen wirklich ist und wo die \u00dcberforderung stattfindet, erz\u00e4hlen und analysieren Politiker, Unternehmer und Wissenschaftler. <\/p>\n<p>Im Gastkommentar deckt Wirtschafts-Wissenschaftler Gabriel Felbermayer die Fehler des Lieferkettensorgfaltspflichtengesetzes auf. Im Interview steht Bundeswirtschaftsminister Robert Habeck Rede und Antwort zu \u00dcberregulierung und Wettbewerbsnachteilen. <\/p>\n<p>Jury Statement<br \/>\nDas Thema Berichtspflichten und EU-Richtlinien wird kritisch visualisert, denn es sind hohe Flutwellen, die auf der Titelseite und den Innenseiten dieser Coverstory aufget\u00fcrmt werden. \u201eLieferkettensorgfaltsflichtengesetz\u201d ist ein sehr sch\u00f6nes Wort, das in seiner Endlosigkeit typisch f\u00fcr B\u00fcrokratie steht.<\/p>\n<p>Die \u00dcberschrift innen ist sehr gut passend zur Visualisierung formuliert: \u201eWer geht unter in der B\u00fcrokratieflut?\u201c<\/p>\n<p>Insgesamt<br \/>\nSehr gut: Man kann abstrakte Themen auch mit Typografie visuell pr\u00e4sentieren. Ausgangspunkt hier war das Stichwort \u201eGesetzesflut\u201d, das in Bild und \u00dcberschrift thematisch aufgegriffen wird.<\/p>\n<\/div>\n<\/p><\/div><div id=\"attachment_21459\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21459\" class=\"size-full wp-image-21459\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21459\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21461\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21461\" class=\"size-full wp-image-21461\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.22_3_Axel-Springer_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21461\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21456,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[610,556],"einreicher":[498],"award":[501],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21914","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-22-cover-and-cover-story","kategorie-1-22-cover-coverstory","einreicher-axel-springer","award-3-bronze","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21914"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21456"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21914"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21914"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21914"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21914"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21914"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21914"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21914"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}