{"id":21919,"date":"2025-01-31T03:06:51","date_gmt":"2025-01-31T03:06:51","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-21-2-silver-gastdesign"},"modified":"2025-01-31T03:06:51","modified_gmt":"2025-01-31T03:06:51","slug":"icma-15-category-1-21-2-silver-gastdesign","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-21-2-silver-gastdesign","title":{"rendered":"ICMA 15 Category 1.21 2. Silver Gastdesign"},"content":{"rendered":"<p><div id=\"attachment_21419\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21419\" class=\"size-full wp-image-21419\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21419\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: kursgest\u00f6ber<br \/>\nAgentur: Wolfgang Gast \u00b7 Gastdesign<br \/>\nKunde: VHS Langenfeld<br \/>\nICMA Award: Silver <\/p>\n<p>F\u00fcr ein Programmheft der Volkshochschule (VHS) wirkt dieses Titelkonzept \u00fcberraschend. Durch den ausgestanzten Kreis ist eine Attraktion der Stadt oder Region nur zum Teil erkennbar. Die Aufl\u00f6sung ist auf der darunterliegende Seite 3 als ganzseitiges Bildmotiv und mit kurzem Erkl\u00e4rtext zu sehen. Auf Seite 2 werden hierzu themenbezogene VHS-Kurse angeboten. <\/p>\n<p>Die Coverumsetzung nimmt die ersten drei Seiten in Anspruch, steigert dadurch die Aufmerksamkeit und verst\u00e4rkt den \u00f6rtlichen Bezug. Durch genaueres Hinsehen erschlie\u00dfen sich Inhalt und Details des Themas und stellen eine direkte Verbindung zur Stadt \/ Region her.<\/p>\n<p>Jury Statement<br \/>\nKonzept: Das leere Cover mit der runden Ausstanzung ist ein sehr guter Ansatz, denn die Neugier wird geweckt. Au\u00dferdem hebt man sich von allen anderen Zeitschriften stark ab. <\/p>\n<p>Design: Die runde Form wird aufgegriffen, denn in den kleineren Kreisen wird die Ausgaben-Nummer genannt und darunter das Logo.<\/p>\n<p>Insgesamt<br \/>\nDurch die \u00fcberraschend neuen Bilder und Blickwinkel auf die Stadt und die VHS-Angebote wird das Gef\u00fchl von lokaler N\u00e4he und Zugeh\u00f6rigkeit gest\u00e4rkt.\n<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21421\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21421\" class=\"size-full wp-image-21421\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21421\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21423\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21423\" class=\"size-full wp-image-21423\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21423\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21425\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21425\" class=\"size-full wp-image-21425\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.21_2_Gastdesign_2.2-705x497.jpg 705w, 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class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21418,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[551],"einreicher":[508],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21919","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-21-front-pages","einreicher-gastdesign","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21919"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21418"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21919"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21919"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21919"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21919"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21919"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21919"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21919"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}