{"id":21923,"date":"2025-01-31T03:06:48","date_gmt":"2025-01-31T03:06:48","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-20-1-gold-viglandfriends"},"modified":"2025-01-31T03:06:48","modified_gmt":"2025-01-31T03:06:48","slug":"icma-15-category-1-20-1-gold-viglandfriends","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-20-1-gold-viglandfriends","title":{"rendered":"ICMA 15 Category 1.20 1. Gold viglandfriends"},"content":{"rendered":"<p><div id=\"attachment_21397\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21397\" class=\"size-full wp-image-21397\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21397\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: R+V plus<br \/>\nAgentur: viglandfriends<br \/>\nKunde: R+V Versicherung AG<br \/>\nICMA Award: Gold <\/p>\n<p>Ziel des R+V-Magazins ist es, die Identifikation mit der Marke R+V zu erh\u00f6hen \u2013 durch emotionale Geschichten in bester journalistischer, textlicher und optischer Qualit\u00e4t. Bei der Setzung der Themenschwerpunkte orientiert sich die Redaktion an den Fragen und Aufgaben, die gerade die R+V bewegen: Das reicht von den neuen Arbeitsmodellen zur New Work bis zur Unternehmensstrategie. <\/p>\n<p>Statt nachrichtlicher Berichte wird auf Storytelling Wert gelegt. Jede Ausgabe widmet sich einem Schwerpunkt. <\/p>\n<p>Jury Statement<br \/>\nIm Fragenheft werden viele Antworten ohne Worte gegeben. Viele Antworten bestehen n\u00e4mlich aus einem seitenf\u00fcllenden Foto. <\/p>\n<p>Daneben gibt es schriftliche Antworten auf die Fragen, wobei jeweils Name, T\u00e4tigkeit und Ort genannt werden. Abgerundet werden viele Antworten durch eine kleine Tortengrafik, die das Ergebnis der jeweiligen Umfrage darstellt. <\/p>\n<p>Bei dieser Ausgabe wird sehr viel journalistisches Fachwissen eingesetzt, um den konzeptionellen Ansatz so klar herauszuarbeiten. <\/p>\n<p>Insgesamt<br \/>\nIn einem stark aufgelockerten Layout mit klaren Schwerpunkten erh\u00e4lt man viele Informationen und Meinungen zu einer Vielzahl von Themen von Kolleginnen und Kollegen. Journalistisch kluge Herangehensweise mit spannenden Ergebnissen.\n<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21399\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21399\" class=\"size-full wp-image-21399\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21399\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21401\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21401\" class=\"size-full wp-image-21401\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.20_1_viglandfriends_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21401\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21396,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[550],"einreicher":[528],"award":[497],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21923","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-20-concept","einreicher-viglandfriends","award-1-gold","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21923"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21396"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21923"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21923"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21923"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21923"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21923"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21923"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21923"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}