{"id":21929,"date":"2025-01-31T03:06:43","date_gmt":"2025-01-31T03:06:43","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-2-1-gold-gastdesign"},"modified":"2025-01-31T03:06:43","modified_gmt":"2025-01-31T03:06:43","slug":"icma-15-category-1-2-1-gold-gastdesign","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-2-1-gold-gastdesign","title":{"rendered":"ICMA 15 Category 1.2 1. Gold Gastdesign"},"content":{"rendered":"<p><div id=\"attachment_21101\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21101\" class=\"size-full wp-image-21101\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21101\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: kursgest\u00f6ber<br \/>\nAgentur: Wolfgang Gast \u00b7 Gastdesign<br \/>\nKunde: VHS Langenfeld<br \/>\nICMA Award: Gold <\/p>\n<p>Rund 80 % der deutschen Bev\u00f6lkerung kennen die Volkshochschule (VHS) als regionale Bildungseinrichtung, was einen hohen Markenwert f\u00fcr die VHS darstellt. <\/p>\n<p>Das VHS-Printmagazin \u201ekursgest\u00f6ber\u201c der Stadt Langenfeld\/Rheinland bietet den B\u00fcrgern ein zeitgem\u00e4\u00dfes Weiterbildungsformat mit lokalem Bezug.<\/p>\n<p>Das Heft im Magazinstil zeichnet sich durch sein individuelles Layout und redaktionell aufbereitete Inhalte aus. Insgesamt drei unterschiedliche Kalenderformate erm\u00f6glichen eine schnelle und differenzierte Kurssuche nach Datum, Fachbereichen\/Themen und Zielgruppen.<\/p>\n<p>Jury Statement<br \/>\nCover: Das Titelkonzept ist unkonventionell, denn es ist nur eine Farbfl\u00e4che mit einem ausgestanzten Kreis. Die vollst\u00e4ndige Abbildung findet sich auf Seite 3 als ganzseitiges Bildmotiv mit einem kurzen Erkl\u00e4rtext. Dieses Konzept ist absolut ungew\u00f6hnlich.<\/p>\n<p>Innenteil: Normalerweise bestehen VHS Brosch\u00fcren aus endlos vielen Tabellen mit Kursangeboten, meist ohne Bilder und nicht sonderlich f\u00fcr die Nutzer aufbereitet. Ganz anders arbeitet man beim \u201ekursgest\u00f6ber\u201c, denn hier wird stark mit Farbfl\u00e4chen und Auflockerungs-Elementen gearbeitet.<\/p>\n<p>Insgesamt<br \/>\nInnovativer Ansatz, sehr gute redaktionelle Aufbereitung, kreative Gestaltung, gelungener Einsatz von Formen und Farben der CI. \u00dcberzeugende Weiterf\u00fchrung im Programmteil.\n<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21103\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21103\" class=\"size-full wp-image-21103\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21103\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21105\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21105\" class=\"size-full wp-image-21105\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_1_Gastdesign_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21105\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21100,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[502,608],"einreicher":[508],"award":[497],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21929","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-02-custom-b2c","kategorie-1-2-customer-magazines-b2c","einreicher-gastdesign","award-1-gold","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21929"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21100"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21929"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21929"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21929"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21929"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21929"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21929"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21929"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}