{"id":21932,"date":"2025-01-31T03:06:41","date_gmt":"2025-01-31T03:06:41","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-19-1-gold-red-bull"},"modified":"2025-01-31T03:06:41","modified_gmt":"2025-01-31T03:06:41","slug":"icma-15-category-1-19-1-gold-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-19-1-gold-red-bull","title":{"rendered":"ICMA 15 Category 1.19 1. Gold Red Bull"},"content":{"rendered":"<p><div id=\"attachment_21359\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21359\" class=\"size-full wp-image-21359\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21359\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Cupra \u2013 Follow The Tribe<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: Cupra<br \/>\nICMA Award: Gold<\/p>\n<p>Mit der Kampagne \u201eFollow The Tribe\u201c wurde CUPRA als Event- und Erlebnismarke in Szene gesetzt. Von Tickets f\u00fcr die CUPRA Performance Days am Red Bull Ring \u00fcber VIP-Tickets f\u00fcr den Formel-1-Grand-Prix in \u00d6sterreich \u2013 die CUPRA Experiences leben von Emotionen. <\/p>\n<p>Die Events wurden im Vorhinein bereits angeteasert. Jeden Monat im Kampagnenzeitraum wurde ein neues Gewinnspiel f\u00fcr die User freigeschaltet auf cupra-experience.at. Durch die Beantwortung von zwei Quizfragen konnten die User 100 km\/h auf ihrem Performance-Tachometer erzielen und so am Gewinnspiel teilnehmen.<\/p>\n<p>Insgesamt wurden auf der Landingpage sechs Gewinnspiele zu CUPRA Events gehostet und jeweils mit einer Medialisierungs-Kampagne beworben, die Ma\u00dfnahmen im TV-, Print- und Online-Bereich umfasst hat.<\/p>\n<p>Jury Statement<br \/>\nSehr professionell gemachte Kampagne, die alle Anforderungen perfekt erf\u00fcllt. Sehr gute Navigation und Funktionalit\u00e4t, gute Lesbarkeit. Sehr gute Produkt-Fotografie.\n<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21361\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21361\" class=\"size-full wp-image-21361\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.19_1_Red_Bull_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21361\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21358,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[548,607],"einreicher":[503],"award":[497],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21932","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-19-campaigns","kategorie-1-19-campaigns-for-events","einreicher-red-bull","award-1-gold","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21932"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21358"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21932"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21932"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21932"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21932"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21932"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21932"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21932"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}