{"id":21935,"date":"2025-01-31T03:06:38","date_gmt":"2025-01-31T03:06:38","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-16-1-gold-mm-company"},"modified":"2025-01-31T03:06:38","modified_gmt":"2025-01-31T03:06:38","slug":"icma-15-category-1-16-1-gold-mm-company","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-16-1-gold-mm-company","title":{"rendered":"ICMA 15 Category 1.16 1. Gold MM Company"},"content":{"rendered":"

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Name: Reda Masterpieces
\nAgentur: MM Company
\nKunde: Reda Luxury Fashion
\nICMA Award: Gold<\/p>\n

Barbieri Magalini has crafted a brand positioning campaign for the luxury fabric brand Reda, centered around a visual reinterpretation of \u201cReda Masterpieces\u201d: textile masterpieces that embody the tangible expression of the company\u2018s Made in Italy tradition, sustainable innovation, and cutting-edge technologies.<\/p>\n

Produced by MM Company, the creative consultancy agency founded by the duo, the campaign comprises three chapters, each aimed at consolidating the brand image through the conceptual visualization of three key pillars: sustainability, innovation, and technology. Each chapter features the creation of a short film and a selection of 3D art images. Additionally, the campaign extends into a social project, including a VFX video, an Instagram filter, and social media advertisements, while also embracing a tangible aspect through the development of a series of artworks.<\/p>\n

The tone of voice of the campaign has played a significant role in establishing a contemporary and dynamic image for the company, which has been particularly well-received by international stakeholders.<\/p>\n

Jury Statement
\nThe three films succeed very well in consolidating the brand image through the visualisation of three important pillars: Sustainability, innovation and technology.<\/p>\n

Viewers are transported into a virtual world in which the factors of tradition, innovation and cutting-edge technologies are presented visually in an outstanding way. <\/p>\n

Overall
\nA suitable form of expression that makes the corporate values visually tangible.<\/p>\n

Jury Statement
\nEs gelingt in den drei Filmen sehr gut, das Markenimage durch die Visualisierung von drei wichtigen S\u00e4ulen zu festigen: Nachhaltigkeit, Innovation und Technologie.<\/p>\n

Die Zuschauer werden in eine virtuelle Welt entf\u00fchrt, bei der die Faktoren Tradition, Innovation und Spitzentechnologien herausragend visuell pr\u00e4sentiert werden. <\/p>\n

Insgesamt
\nEine passende Ausdrucksform, die die Unternehmenswerte visuell erlebbar macht.\n<\/p><\/div>\n<\/p><\/div>

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