{"id":21938,"date":"2025-01-31T03:06:32","date_gmt":"2025-01-31T03:06:32","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-12-2-silver-red-bull"},"modified":"2025-02-03T11:29:36","modified_gmt":"2025-02-03T11:29:36","slug":"icma-15-category-1-12-2-silver-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-12-2-silver-red-bull","title":{"rendered":"ICMA 15 Category 1.12 2. Silver Red Bull"},"content":{"rendered":"<div id=\"attachment_21283\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21283\" class=\"size-full wp-image-21283\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21283\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: LOWA \u2013 Alpine Heroes<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: LOWA Sport\u00adschuhe GmbH<br \/>\nICMA Award: Silver<\/p>\n<p>In der crossmedialen Kampagne \u201eAlpine Heroes\u201c treffen sich LOWA und die Marke \u201eBergwelten\u201c in einem perfekten Markenfit. Drei Alpine Heroes waren mit ihrem Lieblingsmodell von LOWA unterwegs und wurden in Videos und Online-Artikeln portr\u00e4tiert. Sie erz\u00e4hlen von ihren gr\u00f6\u00dften Abenteuern, teilen ihre Leidenschaften und Erfahrungen und haben wertvolle Tipps und Tricks f\u00fcr die Bergwelten-Community parat.<\/p>\n<p>Die Video- und Fotoproduktion wurde in der jeweiligen Outdoor-Erlebniswelt der Protagonisten umgesetzt. Aus den drei Hauptfilmen mit den Alpine Heroes wurden s\u00e4mtliche Werbemittel f\u00fcr die Kampagne erstellt.<\/p>\n<p>Die Videos beinhalten unterschiedliche Formate, welche die Zielgruppe f\u00fcr die n\u00e4chsten Abenteuer am Berg vorbereitet. Die Alpine Heroes sind mehrere Monate in den Bergen unterwegs und haben die LOWA Produkte auf Herz und Nieren getestet und pr\u00e4sentieren, wann welcher Bergschuh am besten passt. <\/p>\n<p>Link: www.bergwelten.com\/lp\/alpine-heroes-lowa<\/p>\n<p>Jury Statement<br \/>\nStartseite: Sie f\u00fchrt ohne Umwege ins Thema, denn es geht um Berge und um \u201eAlpine Heroes\u201c, die dann auch mit dem Startfoto mit der Bergwelt im Hintergrund pr\u00e4sentiert werden.<\/p>\n<p>Videos, Fotos: Die Videos sind absolut perfekt gemacht, ebenso die korrespondierenden Standfotos auf der Website.<\/p>\n<p>Insgesamt<br \/>\nGelungene Medienwahl durch die Einbettung in die Marke \u201eBergwelten\u201c. Pers\u00f6nliche Geschichten der drei Protagonisten werden geschickt \u00fcber die Website und Videos transportiert. Die Einbettung in die Website wirkt nicht als aufdringliche Werbung, sondern als sehr gut integrierter Bestandteil der \u201eBergwelten\u201c und als wertvoller Service f\u00fcr die Userinnen und User.\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_21285\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21285\" class=\"size-full wp-image-21285\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21285\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_21287\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21287\" class=\"size-full wp-image-21287\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21287\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21282,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[541],"einreicher":[503],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21938","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-12-multimedia","einreicher-red-bull","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21938"}],"version-history":[{"count":1,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21938\/revisions"}],"predecessor-version":[{"id":22325,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21938\/revisions\/22325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21282"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21938"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21938"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21938"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21938"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21938"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21938"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21938"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}