{"id":21943,"date":"2025-01-31T03:06:28","date_gmt":"2025-01-31T03:06:28","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-1-4-award-of-excellence-red-bull"},"modified":"2025-01-31T03:06:28","modified_gmt":"2025-01-31T03:06:28","slug":"icma-15-category-1-1-4-award-of-excellence-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-1-4-award-of-excellence-red-bull","title":{"rendered":"ICMA 15 Category 1.1 4. Award of Excellence Red Bull"},"content":{"rendered":"<div id=\"attachment_21095\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21095\" class=\"size-full wp-image-21095\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21095\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Business Magazin der \u00d6sterreichischen Post<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: \u00d6sterreichische Post<br \/>\nICMA Award: Award of Excellence<\/p>\n<p>Gemeinsam mit der \u00d6sterreichischen Posten setzt das Red Bull Media House zwei Mal im Jahr ein Business Magazin f\u00fcr ihre B2B Kunden um. Pr\u00e4sentiert werden aktuelle Projekte und Angebote der Post. Dabei kommen auch Kunden der \u00d6sterreichischen Post zu Wort. <\/p>\n<p>Jury Statement<br \/>\nGut gel\u00f6st: Die Cover und Coverstory dieser Ausgabe wird mit sechs Experten gemacht statt einem langen Text. Dadurch vermeidet man lange ununterbrochene Texte.<\/p>\n<p>Hausfarbe: Gelb wird vielf\u00e4ltig eingesetzt: Mal im Schriftzug auf dem Cover, mal als Farbfl\u00e4che, aber auch in alternativen Storyformen.<\/p>\n<p>Typografie: Die PostSans ist eine eigens f\u00fcr die \u00d6sterreichische Post entwickelte Schrift, die konsquent eingesetzt wird. Es wurde dazu passend auch ein Icon-Set entwickelt, das ebenfalls im Business Magazin vorkommt. Die Typografie und die Hausfarbe sorgen f\u00fcr Unverwechselbarkeit.<\/p>\n<p>Insgesamt<br \/>\nDas Business Magazin setzt auf ein vielf\u00e4ltiges und unverwechselbares Layout, bei dem alternative Storyformen, Faktenboxen und Infografiken eingesetzt werden. Durch QR-Codes wird man in den Online-Bereich und zu Bewegtbild-Angeboten weitergef\u00fchrt.\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_21097\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21097\" class=\"size-full wp-image-21097\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_4_Red_Bull_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21097\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21094,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[516],"einreicher":[503],"award":[512],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21943","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-1-custom-b2b","einreicher-red-bull","award-4-award-of-excellence","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21943"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21094"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21943"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21943"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21943"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21943"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21943"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21943"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21943"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}