{"id":21946,"date":"2025-01-31T03:06:25","date_gmt":"2025-01-31T03:06:25","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-1-2-silver-axel-springer"},"modified":"2025-02-12T13:08:20","modified_gmt":"2025-02-12T13:08:20","slug":"icma-15-category-1-1-2-silver-axel-springer","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-1-2-silver-axel-springer","title":{"rendered":"ICMA 15 Category 1.1 2. Silver Axel Springer"},"content":{"rendered":"<div id=\"attachment_21075\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21075\" class=\"size-full wp-image-21075\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21075\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Porsche Engineering Magazin<br \/>\nAgentur: Axel Springer Corporate Solutions<br \/>\nKunde: Porsche Engineering Group GmbH<br \/>\nICMA Award: Silver <\/p>\n<p>Das Porsche Engineering Magazin (PEM) informiert \u00fcber Trends und Technologien der Automobilbranche. Es pr\u00e4sentiert komplexe Themen durch klare Texte, Infografiken und hochwertige Fotos. <\/p>\n<p>Das Magazin richtet sich an Stakeholder, Mitarbeiter und Entscheidungstr\u00e4ger der Automobilindustrie weltweit. Das Layout ist klar und reduziert, kontrastiert durch dynamische Bildsprache. <\/p>\n<p>Die Ausgabe \u201eTurbo f\u00fcr die Entwicklung\u201c behandelt datengetriebene Entwicklungs- und Absicherungsmethoden f\u00fcr zuk\u00fcnftige Fahrzeuge. Zielgruppe sind Ingenieure, Softwareentwickler und Entscheidungstr\u00e4ger der Automobilbranche. <\/p>\n<p>Jury Statement<br \/>\nDas Cover zeigt es schon: Illustrationen spielen neben Fotografien eine Hauptrolle in dem Magazin. Durch Illustrationen gelingt es, komplexe Inhalte \u00fcbersichtlich und leserfreundlich visuell darzustellen.<\/p>\n<p>Typografie: Durch den Font \u201ePorsche Next TT\u201c wird eine unverwechselbare Schrift eingesetzt, die besonders in Headlines und im Cover-Schriftzug gut zur Wirkung kommt. Sie wirkt technisch, k\u00fchl, aber durch typografische Details, wie beim \u201er\u201c sehr modern und passend zum innovativen Image von Porsche.<\/p>\n<p>Insgesamt<br \/>\nKomplexe technische Themen werden sehr gut gegliedert pr\u00e4sentiert. Sehr \u00fcbersichtlich, viel Wei\u00dfraum.<\/p><\/div>\n<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21077\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.1_2_Axel_Springer_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21074,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[516,600],"einreicher":[498],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21946","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-1-custom-b2b","kategorie-1-1-customer-magazines-b2b","einreicher-axel-springer","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21946"}],"version-history":[{"count":1,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21946\/revisions"}],"predecessor-version":[{"id":22337,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21946\/revisions\/22337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21074"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21946"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21946"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21946"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21946"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21946"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21946"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21946"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}