{"id":21952,"date":"2025-01-31T03:06:22","date_gmt":"2025-01-31T03:06:22","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-0c-1-gold-ryze-digital"},"modified":"2025-01-31T03:06:22","modified_gmt":"2025-01-31T03:06:22","slug":"icma-15-category-1-0c-1-gold-ryze-digital","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-0c-1-gold-ryze-digital","title":{"rendered":"ICMA 15 Category 1.0C 1. Gold RYZE Digital"},"content":{"rendered":"<p><div id=\"attachment_21035\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21035\" class=\"size-full wp-image-21035\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21035\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Wir.Klett.<br \/>\nAgentur: RYZE Digital<br \/>\nKunde: Klett Gruppe<br \/>\nICMA Award: Gold<\/p>\n<p>Die Klett Gruppe, ein f\u00fchrendes europ\u00e4isches Bildungsunternehmen, ver\u00f6ffentlichte eine Ausgabe ihres Mitarbeitermagazins WIR.KLETT. zum Thema k\u00fcnstliche Intelligenz (KI) unter dem Titel \u201eKRASS!\u201c. Ziel war es, die rund 10.000 Mitarbeitenden in 23 L\u00e4ndern \u00fcber KI-Potenziale im Bildungsbereich zu informieren und \u00c4ngste abzubauen. <\/p>\n<p>Die Ausgabe sollte Erstaunen \u00fcber KI-M\u00f6glichkeiten erzeugen und gleichzeitig deren Nutzbarkeit aufzeigen. Das Magazin erschien in Deutsch und Englisch als Print-Format. <\/p>\n<p>Zielgruppe<br \/>\nDie rund 10.000 Mitarbeitenden der Klett-Unternehmensgruppe (www.klett-gruppe.de) weltweit beziehen das Magazin. Die Zielgruppen sind bildungsaffin. Sie sind heterogen, von Erziehenden \u00fcber Redakteurinnen und Redakteure bis zu Hochschulprofessorinnen und -professoren.<\/p>\n<p>Jury Statement<br \/>\nDas Magazin nutzt sehr gut KI-generierte Bildwelten und behandelt ethische und rechtliche Aspekte. Experten und Mitarbeitende diskutieren Chancen und Risiken von KI im Bildungskontext. <\/p>\n<p>Um den Namen \u201eKrass\u201c der Coverstory aufzugreifen: Es ist krass, wie gut Thematisierung und Anwendung zusammenspielen: K\u00fcnstliche Intelligenz wird nicht nur besprochen, sondern auch ausprobiert, n\u00e4mlich anhand eines Interviews und f\u00fcr die Bildgenerierung.<\/p>\n<p>Entgegen der \u201enormalen\u201c Flut von PDFs wird das Magazin gedruckt und l\u00e4dt zum Lesen und Verweilen ein.\n<\/p><\/div>\n<\/p><\/div><div id=\"attachment_21037\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21037\" class=\"size-full wp-image-21037\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21037\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><div id=\"attachment_21039\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21039\" class=\"size-full wp-image-21039\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.0C_1_RYZE_Digital_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21039\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21034,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[590,598],"einreicher":[588],"award":[497],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-21952","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-0-ai","kategorie-1-0c-artifcial-intelligence","einreicher-ryze-digital","award-1-gold","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=21952"}],"version-history":[{"count":0,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/21952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21034"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=21952"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=21952"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=21952"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=21952"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=21952"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=21952"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=21952"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=21952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}