{"id":22206,"date":"2025-01-31T13:51:11","date_gmt":"2025-01-31T13:51:11","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-02-2-silver-eggerlerch"},"modified":"2025-01-31T14:02:19","modified_gmt":"2025-01-31T14:02:19","slug":"icma-15-category-1-02-2-silver-eggerlerch","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-02-2-silver-eggerlerch","title":{"rendered":"ICMA 15 Category 1.02 2. Silver Egger&#038;Lerch"},"content":{"rendered":"<div id=\"attachment_21115\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21115\" class=\"wp-image-21115 size-full\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21115\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: schmeck\u2019s Family<br \/>\nAgentur: EGGER &amp; LERCH Corporate Publishing velcom GmbH<br \/>\nKunde: knuspr.de<br \/>\nICMA Award: Silver <\/p>\n<p>Das B2C-Magazin \u201cschmeck\u2019s Family\u201d ist das Magazin f\u00fcr Kund:innen des Online Supermarktes knuspr.de (in \u00d6sterreich gurk-erl.at). Es erscheint einmal j\u00e4hrlich und wird Tageszeitungen in \u00d6sterreich und Deutschland beigelegt.<\/p>\n<p>Jury Statement<br \/>\nCover: \u201eSchmeck\u2018s\u201c ist schon mal ein guter Name mit einer guten Typografie im Schriftzug und der Headline auf dem Cover. Der Name und das diagonal platzierte Fr\u00fchst\u00fccksbrot sind eine sehr gute Kombination.<\/p>\n<p>Innenseiten: Die abgerundeten Farbfl\u00e4chen bei kleinen Anmerkungen bilden mit der Farbwahl eine unverwechselbare Kombination. Im redaktionellen Teil werden auch Produkte pr\u00e4sentiert. Das geschieht in klarer, sachlich-informativer Form. Daneben gibt es auch noch Anzeigen, die klar als solche erkennbar sind.<\/p>\n<p>Wei\u00dfraum: Bei diesem Layout kann man lernen, was Wei\u00dfraum bedeutet. Er schafft Klarheit und l\u00e4sst die Seiten wertig aussehen. Die einzelnen Produkte und Themen kommen sehr gut zur Geltung. <\/p>\n<p>Insgesamt<br \/>\nZielgruppengerechter Inhalt und Gestaltung mit vielen Tipps. Durchgehend klares gestalterisches Konzept. Gut pr\u00e4sentierte News to use.<\/p><\/div>\n<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21117 size-full\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21119\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.2_2_Egger__Lerch_1.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21114,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[502],"einreicher":[581],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-22206","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-02-custom-b2c","einreicher-egger-lerch","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=22206"}],"version-history":[{"count":2,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22206\/revisions"}],"predecessor-version":[{"id":22207,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22206\/revisions\/22207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21114"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=22206"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=22206"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=22206"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=22206"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=22206"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=22206"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=22206"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=22206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}