{"id":22304,"date":"2025-01-31T15:15:57","date_gmt":"2025-01-31T15:15:57","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-12-2-silver-red-bull-2"},"modified":"2025-01-31T15:16:27","modified_gmt":"2025-01-31T15:16:27","slug":"icma-15-category-1-12-2-silver-red-bull-2","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-12-2-silver-red-bull-2","title":{"rendered":"ICMA 15 Category 1.12 2. Silver Red Bull"},"content":{"rendered":"<div id=\"attachment_21289\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21289\" class=\"wp-image-21289 size-full\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21289\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: VW Quizjagd Spezial \u00b7 50 Jahre VW Golf<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: Volkswagen<br \/>\nICMA Award: Silver<\/p>\n<p>Zum 50. Jubil\u00e4um des VW Golf entwickelte das Red Bull Media House in Zusammenarbeit mit Volkswagen eine nationale 360-Grad-Kampagne. Herzst\u00fcck der Kampagne ist die Sondersendung \u201eQuizjagd Spezial \u2013 50 Jahre VW Golf\u201c, die am Samstag, dem 23. November 2024, zur besten Sendezeit um 20:15 Uhr auf ServusTV ausgestrahlt wurde.<\/p>\n<p>Die Sondersendung geht \u00fcber das regul\u00e4re Format hinaus: Neben spannenden Quizfragen zu den acht Golf-Epochen wird jede Epoche mit einem eigens produzierten Opener eingel\u00e4utet die die Meilensteine der Golf-Geschichte beleuchten und sie zeitlich einordnen. Die Geschichten der Kandidaten werden ebenfalls thematisiert.<\/p>\n<p>Website: www.volkswagen.at\/quizjagd<\/p>\n<p>Jury Statement<br \/>\nKonzept: Bei der Kategorie Multimedia Storytelling geht es darum, Projekte auszuzeichnen, die unterschiedliche Medien zu einer Informationseinheit verschmelzen. Das Grundkonzept, n\u00e4mlich eine Quizsendung mit 50 Jahren VW Golf zu verkn\u00fcpfen, ist sehr gut. <\/p>\n<p>Website: Die Website zur Show ist professionell gemacht, man kann im Nachgang die Show nachvollziehen. Die Navigation ist sehr \u00fcbersichtlich, die Fotos sehr professionell gemacht und gut geschnitten. Der Verweis auf die acht Golf-Epochen ist sehr gut, denn man kann alles \u00fcber die bisherigen Modelle erfahren.<\/p>\n<p>Insgesamt:<br \/>\nSehr gutes Rundum-Angebot zum Thema \u201e50 Jahre VW Golf\u201c mit sehr guter Einbettung in ein bestehendes Quiz-Format und vertiefender Information auf der Website zum Thema.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_21291\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21291\" class=\"size-full wp-image-21291\" src=\"https:\/\/icma-award.local:8890\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21291\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21293 size-full\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.12_2_Red_Bull_2.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21288,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[541],"einreicher":[503],"award":[499],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-22304","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-12-multimedia","einreicher-red-bull","award-2-silver","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=22304"}],"version-history":[{"count":2,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22304\/revisions"}],"predecessor-version":[{"id":22305,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22304\/revisions\/22305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21288"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=22304"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=22304"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=22304"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=22304"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=22304"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=22304"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=22304"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=22304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}