{"id":22315,"date":"2025-01-31T15:24:30","date_gmt":"2025-01-31T15:24:30","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-15-category-1-25-4-award-of-excellence-koelnbusiness-2"},"modified":"2025-01-31T15:25:53","modified_gmt":"2025-01-31T15:25:53","slug":"icma-15-category-1-25-4-award-of-excellence-koelnbusiness-2","status":"publish","type":"portfolio","link":"https:\/\/icma-content-marketing.com\/de\/portfolio-item\/icma-15-category-1-25-4-award-of-excellence-koelnbusiness-2","title":{"rendered":"ICMA 15 Category 1.25 4. Award of Excellence KoelnBusiness"},"content":{"rendered":"<div id=\"attachment_21481\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21481\" class=\"wp-image-21481 size-full\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-21481\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: usp \u2013 das WIRtschaftsmagazin<br \/>\nAgentur: K\u00f6lnBusiness Wirtschaftsf\u00f6rderung<br \/>\nKunde: K\u00f6lnBusiness Wirtschaftsf\u00f6rderung<br \/>\nICMA Award: Award of Excellence<\/p>\n<p>Seit 2019 unterst\u00fctzt K\u00f6lnBusiness die lokale Wirtschaft innovativ. Das Wirtschaftsmagazin \u201eusp k\u00f6ln\u201c pr\u00e4sentiert Pers\u00f6nlichkeiten der K\u00f6lner Wirtschaft. Das zweimal j\u00e4hrlich erscheinende Magazin erreicht 1.500 Empf\u00e4nger aus Wirtschaft, Politik, Verwaltung und Wissenschaft, mit wechselnden Leitthemen. <\/p>\n<p>Die Inhalte werden medien\u00fcbergreifend f\u00fcr verschiedene Kan\u00e4le wie Blog, Newsletter, Social Media und Printmagazin genutzt. <\/p>\n<p>\u201eusp k\u00f6ln\u201c zeichnet sich durch ansprechendes Design aus und bietet ein einzigartiges haptisches Erlebnis. Es ist quasi wie ein Coffeetable-Book konzipiert, und ist es ein Alleinstellungsmerkmal unter st\u00e4dtischen Tochtergesellschaften in Deutschland.<\/p>\n<p>Jury Statement<br \/>\nNat\u00fcrlich erwartet man von einem Wirtschaftsmagazin, das \u00fcber die Koelmesse berichtet, sch\u00f6ne Fotos von vollen Messehallen. Falsch, denn volle Messehallen sehen weltweit gleich aus. <\/p>\n<p>Bei diesem Beitrag wird die Gelegenheit genutzt, hinter die Kulissen zu schauen, abseits von drei Millionen Besucher*innen j\u00e4hrlich und 54.000 ausstellenden Unternehmen aus 22 L\u00e4ndern. <\/p>\n<p>Es sind k\u00fchle Industrie-Aufnahmen, die Menschen konzentriert bei der Arbeit zeigen und ein Umfeld, das die Gr\u00f6\u00dfe des Geb\u00e4udekomplexes unterstreicht. Sehr gutes Layout mit viel Wei\u00dfraum und sehr guter Bildverteilung.<\/p>\n<p>Insgesamt<br \/>\nSehr guter konzeptioneller Ansatz, denn es wird gegen die Erwartung fotografiert. Die Idee ist: Im Gegensatz zu den \u00fcblichen Messe-Fotos Hintergr\u00fcnde zeigen, Menschen bei der Arbeit zeigen.\n<\/p><\/div>\n<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21487\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4-1030x726.jpg 1030w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4-705x497.jpg 705w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.4-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21485\" src=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.3.jpg 1240w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.3-300x211.jpg 300w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.3-768x541.jpg 768w, https:\/\/icma-content-marketing.com\/wp-content\/uploads\/2025\/01\/15th_ICMA_1.25_4_KoelnBusiness_2.3-1030x726.jpg 1030w, 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\/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"featured_media":21480,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[591],"einreicher":[609,583],"award":[512],"jahr":[573],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-22315","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-25-photo-reportage","einreicher-koelnbusiness","einreicher-kolnbusiness","award-4-award-of-excellence","jahr-573"],"_links":{"self":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=22315"}],"version-history":[{"count":2,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22315\/revisions"}],"predecessor-version":[{"id":22316,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio\/22315\/revisions\/22316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media\/21480"}],"wp:attachment":[{"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=22315"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=22315"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/kategorie?post=22315"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher?post=22315"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/award?post=22315"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/jahr?post=22315"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=22315"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-content-marketing.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=22315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}